On ChatGPT’s first anniversary, its mobile apps have topped 110M installs and nearly $30M in revenue
It’s officially been one year since ChatGPT launched, taking the world by storm as the research preview turned into an everyday tool that brought AI chatbot technology to mainstream users. A large part of that effort was driven by the release of the ChatGPT mobile app, whose May 2023 launch on iOS put the chatbot into more consumers’ hands, later followed by a July 2023 release on Android. Now, on the technology’s first anniversary, new data indicates the mobile app versions of ChatGPT have topped 110 million combined installs and have reached nearly $30 million in consumer spending, according to a market analysis provided to TechCrunch by mobile intelligence provider, data.ai.
ChatGPT’s mobile apps make money by selling the ChatGPT Plus subscription via in-app purchases. The $19.99 per month service offers a variety of extra perks, including general access during peak times, faster response times and early access to new features and improvements. The subscription was expanded to users outside the U.S. in February 2023, ahead of the mobile apps’ debut.
As an in-app purchase, the subscription is fairly pricey given that it costs more than many music and streaming services, but consumers’ interest in ChatGPS Plus access has driven demand higher over time, data.ai says. In total, ChatGPT’s apps have generated approximately $28.6 million in global consumer spending on mobile, though likely many more users have subscribed via the web. However, other mobile app users may have also subscribed to different AI chatbot apps, some likely using ChatGPT’s API. For example, Poe, an app that lets you play with OpenAI’s ChatGPT and other AI chatbots like Anthropic’s Claude and more in one interface, had 1.18 million monthly active users as of September 2023, according to app intelligence firm Apptoppia.
ChatGPT’s mobile apps make money by selling the ChatGPT Plus subscription via in-app purchases. The $19.99 per month service offers a variety of extra perks, including general access during peak times, faster response times and early access to new features and improvements. The subscription was expanded to users outside the U.S. in February 2023, ahead of the mobile apps’ debut.
As an in-app purchase, the subscription is fairly pricey given that it costs more than many music and streaming services, but consumers’ interest in ChatGPS Plus access has driven demand higher over time, data.ai says. In total, ChatGPT’s apps have generated approximately $28.6 million in global consumer spending on mobile, though likely many more users have subscribed via the web. However, other mobile app users may have also subscribed to different AI chatbot apps, some likely using ChatGPT’s API. For example, Poe, an app that lets you play with OpenAI’s ChatGPT and other AI chatbots like Anthropic’s Claude and more in one interface, had 1.18 million monthly active users as of September 2023, according to app intelligence firm Apptoppia.
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